A message from our CEO:

When I was sixteen, I got my first job working in a supermarket. When that first fortnightly paycheck landed, I knew exactly what I wanted to spend it on: clothes. I was tired of the fast-fashion polyester that filled most shops, both online and in person. I wanted pieces that felt deliberate- pieces that made people look twice, whether they loved them or hated them.

Throughout fashion college, and later at university- where I earned my Bachelor’s degree in the Psychology of Fashion- I continued spending eye-watering amounts on so-called “statement pieces.” Clothes that popped. Clothes that promised something more. And for a long time, the most intoxicating part wasn’t even how they looked- it was the smell. The scent of new clothes, luxury boutiques, glossy packaging. That smell became synonymous with quality and creativity to me. I chased it relentlessly.

The idea for Walton Standards was born during my time at university. In a module on the economics of the fashion industry, I finally learned what I had been paying for all along. The average markup in fashion is around 250%. Not for better materials. Not for fairer wages. But for bloated administration, executive salaries, and layers of corporate distance between the artist and the audience.

That realisation led to a harder question. I was fortunate enough to be financially supported through my education- but what about everyone else? What about people whose paychecks went to rent, food, and survival first? Were they forever confined to fast fashion? To disposable clothing from Primark or Shein? Would they never experience the smell that I chased so obsessively?

Walton Standards exists to challenge that reality. We believe that great clothing shouldn’t be hidden behind inflated prices and corporate nonsense. By working directly with our partners- often with the very people making the garments- we remove those unnecessary layers and pass that value back to the customer. Everything I’ve learned along the way has reinforced one belief: people deserve access to well-made, thoughtfully designed clothing without being exploited or priced out, and I’m forever grateful to the partners of mine who’ve helped turn that belief into something real.

Together, we're setting new standards.